RTF: Rewind, eat well and start a food revolution.

Om Boys Food Movement‘ is the result of two young men looking at their grocery store shelves and realizing that not all food is really what it appears to be. In fact when looking at the wide array of brand name food products offered in America’s grocery stores there is a disturbing amount of things that are packed with preservatives and unwanted ingredients. Many of these foods are also deeply ingrained in our American diet and culture. Two of these products are peanut butters and cereal.

Walking by the endless amount of peanut butter jars that claim to be extra chunky or fat free or reduced fat or smooth and creamy, etcetera and ranging in brands that are generic or the well know brand name jars, one realizes they all scream the same thing… a commodity appearing to be a food product and a business model that is strictly there to make money. The team of people behind the food revolution associated with Om Boys Food Movement are working to create food they would eat and they would feed to their friends, family and hopefully the entire world. The Om Boys Food Movement, founded by Adrian Reif and Matt D’amour created a ‘Yumbutter‘ nut-butter line as well as the ‘Food Your Body Likes’ cereals. These products are the first of Adrian and Matt’s food revolution, reversing the damage done by corporate companies selling nut butters and cereals.

  

Adrian and Matt wanted to take food products that are a big part of today’s society and make them good! The variety of peanut butters found in most grocery stores only aisles away from sugary and energy depleting cereals are what is found in most American households. According to the USA National Peanut Board “the average child will eat 1,500 peanut butter and jelly sandwiches before he/she graduates high school.” That is an outstanding amount of a highly processed food product. This is where Yumbutter is introduced as a wholesome, protein rich and pure product that will win any taste test compared with any other nut butters. There is also the ‘Food Your Body Likes’ cereal line, that is jam packed with phytonutrients and sprouted ingredients that “releases enzymes and antioxidants, improves the amino acid, vitamin, and mineral content, and breaks down anti-nutrients.” This is quiet frankly,’Food Your Body Likes’ and will help restore the entire working organism from the inside out.

The idea behind ‘Yumbutter’ nut butters and ‘Food Your Body Likes’cereal is to start small while taking the time to replace the well know jars of peanut butters and air-puffed sugar cereals, disguised as a healthy breakfast option, with real food. Co-founders Adrian and Matt are personally selecting high quality products that range from organic, fair trade bananas for their most recent Yumbutter Potion, Ethical Elvis, to researching the health benefits of sprouted and raw food products for their cereals.

Adrian and Matt are the not the first to use the term ‘food revolution’ while offering some tasty snacks but they are making headway. Their nut butters can be found at a variety of grocery stores in Madison, Milwaukee and even Chicago areas. They started small in order to offer the best quality product but don’t plan on stopping anytime soon. Keep a look out for more articles regarding Adrian, Matt, their food revolution and any of the other projects that support their mission of being sustainable, ethical and community-based all while having a full stomach!

All hail a food revolution.

Amy Verhey

Summer 2012 Food Warrior

RTF: 8 varieties and 3 generations

 

Honey is harvested from the hives at the beginning of each fall season. It is then bottled, processed and sold throughout the year until they can harvest the honey in the upcoming fall. By the time the honey is processed and being sold the new honey is starting to be harvested. Kallas Honey is a regional business so their distribution is not spread across the United States allowing them to work with only a small amount of farmers. The amount of honey they collect is sold by the time the next harvest comes around allowing them to collect and sell the freshest honey. Many larger honey processors work to sell their honey on national and regional scales as well as to many grocery stores. This causes them to harvest mass quantities of honey and process it much heavier since it is distributed far and wide. Many national honey processors provide the average honey bear many of us are used to seeing in grocery stores and often free from any crystallization or imperfections. This honey purchased in a grocery store was bottled many harvests before offering a more processed product that has a longer shelf life.

 

Perry Kallas along with the entire Kallas family business prides themselves on working with small farmers to bottle the honey as fresh as possible after harvest and sell that honey to local restaurants and other food establishments. Their honey is very pure when comparing it to brand name processed brands sold nation wide. The more processed honeys are striving to remove the effect of crystallization and instead ‘satisfy’ the customers. Perry Kallas touched on the issues about a lack of education around honey and how the products found in the grocery store can seem misleading. A more pure honey is bound to crystallize over time due to air entering the jar after many uses. Kallas honey tends to have a crystallization seen in their glass jars which unfortunately can have this negative connotation associated with it. The crystallization, however, is a pure sign of fresh, less processed honey, that is why the raw honey has a higher amount than other honeys. In fact, the Kallas raw honey is one of the most pure honey products on the market as they bottle it directly from the bee’s hives.

Driving up to Kallas Honey is an interesting experience when you realize you are stationed a couple blocks away from the heart of the city of Milwaukee – Wisconsin. This ‘farm’ is a place where three generations of Kallas family members pristinely process honey gathered from their local, Midwestern bee keepers. The Kallas Honey Farm is a building where these philosophies behind raising bees and processing, or simply bottling in the case of their Raw Honey, comes to a reality.

The Kallas family has built their business to maintain roughly 50 farmers in the Midwest region who are humanely raising bees under similar principles and philosophies that come with raising any other livestock. Perry Kallas simply touches on the science behind bee keeping along with the entire business behind the honey bears that are commonly found on grocery store shelves. The Kallas family strives to produce their honey each year so that it is the freshest and most pure. They keep their clientele small and manageable while sourcing locally to Wisconsin, Illinois and Indiana food producers.

 

The Kallas business produces eight different varieties that are mainly sold to food producers in bulk, yet available as wholesale on site and throughout farmers’ markets and other specialty stores. The Kallas family strives to understand the nature of the bees and source a wholesome product while educating their customers.

      

All hail honeybees.

Amy Verhey

Summer 2012 Food Warrior