‘Om Boys Food Movement‘ is the result of two young men looking at their grocery store shelves and realizing that not all food is really what it appears to be. In fact when looking at the wide array of brand name food products offered in America’s grocery stores there is a disturbing amount of things that are packed with preservatives and unwanted ingredients. Many of these foods are also deeply ingrained in our American diet and culture. Two of these products are peanut butters and cereal.
Walking by the endless amount of peanut butter jars that claim to be extra chunky or fat free or reduced fat or smooth and creamy, etcetera and ranging in brands that are generic or the well know brand name jars, one realizes they all scream the same thing… a commodity appearing to be a food product and a business model that is strictly there to make money. The team of people behind the food revolution associated with Om Boys Food Movement are working to create food they would eat and they would feed to their friends, family and hopefully the entire world. The Om Boys Food Movement, founded by Adrian Reif and Matt D’amour created a ‘Yumbutter‘ nut-butter line as well as the ‘Food Your Body Likes’ cereals. These products are the first of Adrian and Matt’s food revolution, reversing the damage done by corporate companies selling nut butters and cereals.
Adrian and Matt wanted to take food products that are a big part of today’s society and make them good! The variety of peanut butters found in most grocery stores only aisles away from sugary and energy depleting cereals are what is found in most American households. According to the USA National Peanut Board “the average child will eat 1,500 peanut butter and jelly sandwiches before he/she graduates high school.” That is an outstanding amount of a highly processed food product. This is where Yumbutter is introduced as a wholesome, protein rich and pure product that will win any taste test compared with any other nut butters. There is also the ‘Food Your Body Likes’ cereal line, that is jam packed with phytonutrients and sprouted ingredients that “releases enzymes and antioxidants, improves the amino acid, vitamin, and mineral content, and breaks down anti-nutrients.” This is quiet frankly,’Food Your Body Likes’ and will help restore the entire working organism from the inside out.
The idea behind ‘Yumbutter’ nut butters and ‘Food Your Body Likes’cereal is to start small while taking the time to replace the well know jars of peanut butters and air-puffed sugar cereals, disguised as a healthy breakfast option, with real food. Co-founders Adrian and Matt are personally selecting high quality products that range from organic, fair trade bananas for their most recent Yumbutter Potion, Ethical Elvis, to researching the health benefits of sprouted and raw food products for their cereals.
Adrian and Matt are the not the first to use the term ‘food revolution’ while offering some tasty snacks but they are making headway. Their nut butters can be found at a variety of grocery stores in Madison, Milwaukee and even Chicago areas. They started small in order to offer the best quality product but don’t plan on stopping anytime soon. Keep a look out for more articles regarding Adrian, Matt, their food revolution and any of the other projects that support their mission of being sustainable, ethical and community-based all while having a full stomach!
All hail a food revolution.
Summer 2012 Food Warrior